Brand development

Brand development services

Having a strong brand will create more revenue - its that simple. By creating a powerful and compelling image that synchronizes your sales process with your customers’ buying habits you can lock onto your customers, reaping as your rewards, brand loyalty, strong product and corporate identity and

It sounds so simple, but in order to make this happen collaboratively amongst all web and print media takes creativity, innovation, understanding and a keen ability to identify with the clients needs.

Redlake Media can help...
If we build it, they will come!

Many markets are overpopulated with both large and small companies and overexposed with marketing messages. This has made for a difficult landscape to get a marketing message noticed. And with the rising costs of getting a new product or service ready for the market, it has become even more important to cut through this clutter. The one sure-fire way of doing this is by having a corporate branding strategy.

“It is as useless to try to sell a man something until you have first made him want to listen as it would be to command the earth to stop rotating.”
Napoleon Hill, Think and Grow Rich (1930s)

This means you need to build up a good "case" and create substantial interest in your product or service before you even try to explain how your customers can purchase it.

How do you do this? Well, first throw away the notion that branding only involves marketing, i.e. putting an image out there. Thats only a small part, the bulk of it also entails relations with investors, media, competitors, government and others.

A strong corporate brand adds depth and value to a company’s product offerings. It’s also a public statement of the company’s culture and values. For instance, HSBC bank, one of the world’s largest banks, has the tagline “The World’s Local Bank,” which both represents the size of the bank, but builds on its purported focus on individual people.

Fact #1: Customers perceive information differently
Today's customers are much more sophisticated in their buying processes. They have a vast amount of information to consider and can choose from dozens of options all at the click of a mouse. With over 80% of consumers visiting a company's web site BEFORE they make a purchasing decision - the image and message perceived from a customer's initial visit is critical to the sales process.

Fact #2: A paradigm shift has altered customer's buying habits
There has been a shift over the last 10 years in the way customers perceive information and in their buying process in general. The trend is common for most industries, because marketing essentially is the same, although it is certainly adjusted and customized per industry.

Print media is less relied upon…and most forms of advertising and marketing lead to a "web visit" rather than a sales call, meeting or even an order being placed. The "web visit" must be factored in as a mandatory step before most sales can occur. Customer's sales processes and web sites should be altered accordingly.

Successful marketing involves taking the time to discover what it is you do well and to exploit it in every media that projects your brand. It also involves making sure your selling process matches your customers' buying process. This is where persuasive content and imaging comes in.)

Good branding can also enhance budgetary efficiency. With product development costs becoming ever higher and product life cycles shorter, it’s important for companies to recoup costs however they can without sacrificing quality or service. With creativity, a strong brand can do the work of many expensive product-marketing campaigns. Apple does this very well. While offering many different products, all of them are laden with cutting-edge design and innovation - hallmarks of Apple’s overall branding strategy. This model isn’t right for everyone, but if a company determines through research that this kind of consolidated brand strategy would work for them, they should do it. If not, there’s no good reason to try.

Strength of a brand is a good indicator of the strength of a company and its financial value - many actually list their brands on their balance sheets. But even that estimate is probably understated. In short, in this over-populated, over-marketed business climate, having a strong brand is more than half the battle.

• Our system relies heavily upon your web site being the primary marketing and sales tool. The web site must be more than just informative, it must be compelling and set a sales procuring cycle in action.
  
  
• We also rely on powerful and alluring brand development including well thought out designed media, advertising and marketing ideas (print, web, exhibit & PR) that attract prospects to your web site/office and/or phone.
  
  
• Lastly we rely on a database marketing system that focuses on selling to the 80% of customers that represent the “just looking” percentage, as well as up-selling existing customers and generating referrals and repeat business. (The 20% representing the “buy now” percentage will already be in contact with you!)

Powerful corporate branding can equip most any new product or service with instant credibility and value that simply can’t be reproduced with any sort of product-focused marketing campaign. That is why it is vitally important for any serious corporation that wishes its product offerings to be successful to create and protect a strong corporate brand.

Direct Benefits:

• Increased response - Up to 10 times more on most advertising efforts!
  
  
• Higher conversion rates - More customers will be attracted to and impressed with your “brand”. You will meet their buying habit needs through your intuitive approach.
  
  
• Trackable results - Track your prospects and watch them become customers.
  
  
• Bigger profits - More customers combined with building an overwhelming interest through your brand and message will lead to increased profits.
  
  
• Generates substantial repeat and referral sales!