Search engine optimisation

S.E.O (Search Engine Optimisation) services

"Optimizing for the new web is different. Web2.0 is not the same old thing. SEO as you know it is no longer effective. Content is once again king, all the search engine ranking tricks you think work, are about to become punished as spam. Yet with a few simple changes in you SEO tactics, you can reap huge rewards from LSI search engine optimization efforts in new Web2.0 standards. You are in luck because you are about to learn the new SEO for LSI Web2.0 rankings and social network optimization. "

New sites no longer need to be submitted to a search engine to be listed in their results. A link from an established website will get the search engines to visit new websites and spider its contents. Web 2.0 is dynamic and semantic. Links that make sense leading to a website will have it indexed in days. It can take a few weeks or even months for search engine spiders to visit submmisions for indexing a new site. Welcome to Web2.0 SEO.

Once the search engine has found a new website it will start to index the pages on the website as long as the pages are linked with each other. Pages which are accessible through Flash or Javascript links are not indexed. Search engine crawlers ingnore dynamic links. On the other hand static links are read by search engine robots and spidered semanticly.

What is Web2.0?
The first part of Web2.0 is RIA, or rich internet applications. Some buzzwords that relate to that are Flash and Ajax. What rich internet applications really are is how do we bring the experience from the desktop into the browser, whether it's from a graphical point of view or from usability point of view, such as drag and drop, which everyone is used to from the desktop.

The second piece of Web2.0 is SOA. SOA are service oriented architectures. It's one of the key pieces in Web2.0. That includes buzzwords such as feeds, RSS, web services and everyone's heard of mash-ups. What SOA is all about is how do Web2.0 applications expose their functionality so that other applications can leverage and integrate the functionality, providing a much richer set of applications, including the infamous mash-ups.

The third piece of Web2.0 is the social web. Web2.0 applications tend to interact much more with the end-user. The end-user is not only a user of the application, but is a participant, whether it's by tagging the content, whether he's contributing to the wiki, or doing podcasts or blogging. Part of the social nature of these applications, the end-user is an integral part of the data of the application, providing feedback, allowing the application to leverage the users that are using it.

There are really three things you should be looking for in a technology. The first one is that they have very good Ajax support. Ajax is a set of key technologies used to build Web2.0 applications. It is used to create the rich user experience and it works in any browser, whether Firefox or Internet Explorer.

The second thing you should be looking for is a language with very good web services support. As I mentioned before, web services is a key part of Web2.0 and you need a language that makes it very, very easy to leverage those services.

The third is have a language that is iterative. What that means is that you can very easily add features, deploy new features and get those applications updated. It's critical when these web applications are being used by so many end-users and you have to constantly update them.

Web2.0 is making the entire internet a giant community by connecting communities of users together. User-generated content can quickly grow a web site to vast dimensions in little time. Web2.0 companies depend heavily on communities and viral marketing to drive traffic to their sites. However, Web2.0 sites need to rely on search engines to attract visitors as well. But getting a Web2.0 site to rank "well" is not as easy as it seems because there generally is less editorial control and various structural issues can cause lack of indexability. These issues can represent insurmountable hurdles for online visibility but they can be overcome.

Tips for editing the S.E.O. tags on your website
If your web-site is to be a commercial success, it needs to appeal to two completely different audiences, ourselves human beings who like visually attractive web-sites and the search engines providing free clicks but who can only read text, but not graphics.

Since Google is the leading search engine and everything we do with search engine optimisation is done with Google in mind. Get it right for Google and success with the other search engines should follow.

Incidentally, Google operate about 100 data centres around the world with approximately 10 in USA and 2 in UK and each of these will return a slightly different search result according to your location.

The following tips are those that we think are the most important (we have given them our own rating) but our list is by no means definitive. Because search engine companies are constantly refining their criteria, details of which are not publicly available, save that published in patents, much of what works and what does not, has to be learnt by experience.

1. If you are starting with a new site, its best to chose a domain that contains relevant keywords (importance 90/100). For example if you are ABC Ltd and you sell shoes and boots, go for say boots-shoes.co.uk or shoes-boots.co.uk (however, those would have gone a long time ago) but you should not go for abc.co.uk unless your company is well known or you are planning to spend a lot of money in off-line and/or on-line marketing. Also if you are just planning to sell in the UK, then you should find a .co.uk could be better than say .com

2. Extremely important: Make sure you have as many relevant inbound links as possible from other sites, similar in subject matter to your site (importance 100/100).

Search engines think of inbound links as referrals and the more referrals a site has the better it must be and therefore worthy of being returned in searches. Nobody links to a bad site, so relevant links are always considered positive.

Trying to get relevant inbound links, which should ideally be non reciprocal, is easier said than done so our suggestion is you should try asking your suppliers for a link from their site to your site providing that they have a good Google PageRank (explained later). If they only sell to retailers, such as your company, they should be happy to do this. Outbound links from your site to other sites do little to help your own site and are of little use to other sites unless you have a Google PageRank.

To find out how many sites are linking to your site go to www.google.co.uk and type in the words link:yourdomain For our web-site that would be link:www.redlakemedia.com

Then do the same for the site that comes top in Google, for the chosen keywords for your market sector and no doubt you will find they have lots more links than yours.

With regard to Google, inbound links ideally non-reciprocal more importantly need to be from other registrants sites. It is believed that Google check the registrants whois domain records and if these are found to be the same (eg one of your sites linking to another one of your sites) links will be of little or zero value.

3. Do NOT hide your details in the whois domain record (importance 100/100) as in all probability Google will ignore your site if registrant details cant be seen.

4. Once you have inbound links relevant to your site then approximately 3-6 months after you should get a Google PageRank (PR) (importance 100/100) in the PR range 1/10 to 6/10. Ratings go to PR 10/10 but only very major sites get towards or to that level.

Until you get a Google PR your site is unlikely to be returned in searches especially if theres a lot of competition on relevant searched words. This 3-6 month delay is known as the Google sandbox effect. Google's reason is that they only want to rank sites that have been around a while. This delay also helps drive owners of new web-sites to use Google's pay-for-click service Adwords but even after getting a Google PR you may still find you need to use Adwords and other paid for services to boost visits.

5. While a new web-site is in planning & build, (optional - importance 100/100) we will always put up a suitable and relevant holding page on-line with inbound links, as this will help reduce the time you have to await a Google PR.

7. Your web-site page TITLE (importance 100/100) is what you see in the very top of your browser. It is the TITLE that appears in search engine results. If this stays fixed for each page, as seen in the top of your browser, then this is a very big negative.

Think of a web-site like a traditional filing cabinet full of files. If those files are not tagged or they all have the same name on their tags, how are you going to find anything? Search engines work in the same way and rely heavily on the page TITLE and its relevance to the wording on the respective page.

With our S.E.O. website package TITLE and KEYWORDS for all of your pages can be managed via the CMS panel. If we have built an online store for you, you will be able to change the same information for every category & product and we can give guidance on wording in order to get the best results.

8. Your web-site META DESCRIPTION (importance 50/100) is hidden text that some search engines use. It is the META DESCRIPTION that sometimes appears with the TITLE in search engine results. As with TITLE this can be custom controlled in our ecommerce on-line shop designs.

9. Your web-site META KEYWORDS (importance 5/100) is hidden text listing the relevant keywords used in your site but very few search engines use these nowadays.

As with TITLE this can be custom controlled in our ecommerce designs.

10. Page content and relevancy to META KEYWORDS (importance 100/100) - If you have to appeal to more than one audience, you need to make sure that each web page has plenty of text content. Most importantly if you are selling shoes say, then the word shoes should ideally appear in your Domain Name, TITLE, META TAGS and then appear several times within the Page content. Likewise images of shoes should carry the word shoes in the ALT tag (thats text relating to each image the search engine reads, as search engines cant see graphics). Search engines also like to see plenty of internal site HTTP links, in this case some ideally with the word shoes.

11. The more pages your have on your site the better. (importance 80/100) The best way of thinking about this is in fishing terms. For example take a fisherman who only has one fishing line with one hook. He will only be able to catch one fish at a time.

Now take a fisherman with lots of lines and hooks. He is likely to catch lots more fish in the same time. Web pages are a bit like hooks and the more pages you have, the more places your site is likely to appear in Google and the other search engines. To this end you are far better to get as many pages and more specifically category and product pages on-line as possible. Avoid holding back trying on-line sales with just a few categories and products and get as many on line as possible from day one !

12. Google Sitemaps (importance 80/100) While its really great to have as many category and product pages as possible, its unlikely that Google and the other major search engines are going to visit and index them all, but sitemaps can help towards this goal. With our ecommerce designs, each time new product data is uploaded a new Google Sitemap gets automatically generated and submitted to Google.